I provide UX strategy grounded in user research and internal alignment — for digital teams that want to build smarter.
In a world flooded with marketing dashboards and analytics, clarity is still missing.
We redesign, test, and tweak — yet results don’t stick.
Because we’re still guessing what customers actually need.
I work with marketing and product teams to make smarter decisions and execute with clarity —because a strategy that doesn’t shape execution is just theory.
Uncover what’s holding you back
— and where the real growth opportunities lie.
Align on the right problem to solve —via gap analysis, customer journeys, and opportunity mapping.
Craft high-impact solutions like sitemaps, content structure, wireframes, and
UX flows.
Use real data to identify what’s blocking your team
A prioritized action plan everyone can align around.
Smart wireframes, backed by research, ready to roll.
Team buy-in and clarity on what to do next.
I dig deeper to uncover real user motivations—not just surface feedback
I turn research into team buy-in and clear priorities, not just reports.
Every project is tailored, with methods chosen for your unique context.
You get frameworks and next steps your team can use right away.
Across industries and company sizes
Understanding user actions and motives
I help you think better, not just do more
From product to marketing to leadership
Transforming guesswork into results
Frauke helped us finally connect the dots between our product data and our user behavior. We walked away with not just insights, but direction. The clarity she brought changed how we work.”
CEO of [Company Name]
Frauke helped us finally connect the dots between our product data and our user behavior. We walked away with not just insights, but direction. The clarity she brought changed how we work.”
CEO of [Company Name]
Frauke helped us finally connect the dots between our product data and our user behavior. We walked away with not just insights, but direction. The clarity she brought changed how we work.”
CEO of [Company Name]
Not sure where to start?
In a free 30-minute clarity call, we’ll explore your goals, challenges, and the best way to move forward with UX.
