Mosaic: Interactive Maps for architectural website

Industry

Mosaic: Interactive Maps for architectural website

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UX Design

Objective

In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.

Results

traffic increase

0 %

customer satisfaction

0 %

less drop-off

0 %

Client

Walmart

Industry

Retail

Project Time

3 months (2021)

Methods

Company Profile

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The challenge

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Name, Role

Approach

Step 1

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Step 3

Related Work

Competitive Analysis, eCommerce

Walmart

Defining a fulfillment process and ideal shopping flow in the

Strategy

eCommerce

BMC Switzerland

BMC, a high-end bike manufacturer in Switzerland, wanted to improve

About the Project

Mosaic, a high-end homebuilder based in Vancouver, BC, wanted to improve its digital touchpoints and improve the customer experience.

The Problem

Mosaic wanted a digital presence that reflected its high-quality design and attracted the right target audience. An important goal was to improve communication and make home details and specifications more accessible for their customers. The task was to come up with innovative ideas for interaction.

Design Thinking

We started this project with a collection of new ideas and a broad, open mindset.

Design Phase

After collecting initial ideas, I explored different versions in the form of interactive wireframes

Challenges & Restrictions

This project started with a misalignment in expectations: while we started to explore a variety of ideas, the client had a specific budget and timeline in mind that had to be met.

We had to manage the impression of “overpromising and underdelivering” and move the project from a creative high to a realistic approach.

Outcomes & Learnings

This project was a good reminder to always establish expectations and define key criteria before starting any design exercises.

I enjoyed facilitating design thinking sessions with the client and developing my skills in managing client relationships and expectations.