Objective
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
Results
Client
Walmart
Industry
Retail
Project Time
3 months (2021)
Methods
- Customer Journey Map
- Personas
- Wireframes
Company Profile
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The challenge
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Approach
Step 1
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Step 3
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Related Work
The Challenge
Trulioo, a global leader in identity verification, was rapidly expanding its product line. But their website wasn’t keeping pace.
As they rebranded, they realized their site had become a bottleneck:
Navigation was clunky and confusing.
Content wasn’t structured to support new products.
Internal teams (SEO, marketing, product) struggled to align on user needs and priorities.
They needed more than a new look—they needed a clear content strategy and better user experience to support growth.
The Approach
I didn’t just jump into design. First, I helped Trulioo figure out what needed fixing—and why.
1. Discovery & Insights
2. Content-First Strategy
3. Collaborative Design Support
The Results
Trulioo launched their redesigned website on time, just as they introduced new products.
The site’s navigation became intuitive, improving how users found key information.
Internal teams reported faster decision-making and better alignment on user needs.
Revenue grew post-launch as the site better supported sales and product discovery.
Key Takeaways
UX + Content Strategy = Growth: Great design starts with content flow, not just visuals.
Cross-Team Alignment Works: Workshops aligned siloed teams on goals, speeding up the process.
Clarity Wins: Clear navigation and task-focused content led to better user outcomes—and business results.
What This Means for You
If your website feels like a maze, or your teams are stuck in silos, I can help you find clarity fast. Together, we’ll align your content, improve your UX, and make your next product launch smoother—and more successful.
