Objective
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
Results
Client
Walmart
Industry
Retail
Project Time
3 months (2021)
Methods
- Customer Journey Map
- Personas
- Wireframes
Company Profile
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The challenge
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Approach
Step 1
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Step 3
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Related Work
About the Project
The city of Burnaby wanted to redesign their website to improve findability of content, serve the citizens better and reduce phone calls.
The Problem
The project had already gone through a discovery phase where the target audience had been identified in the form of personas as well as the major pain points. This project aimed to improve the overall information architecture and user flow for a defined number of use cases. To keep the budget tight, we worked in a predefined design system, which imposed additional challenges for design solutions.
Planning Phase
To start the project and align expectations, I organized working sessions to identify the following:
Design Phase
To create the identified page templates, I defined a set of sprints that started and ended with working sessions with the project team + client.
Challenges & Restrictions
The biggest challenges for this project was the limited budget and time restrictions. We overcame these challenges by working very closely as a team, having regular working sessions and getting alignment on compromises that would ensure a successful outcome. Designing with a limited amount of content components reduced options for solutions.
Outcomes & Learnings
Despite the restricted design approach, this project was a massive push for the team and forced us to think creatively. Having a very engaged client supporting this project with internal knowledge and feedback was vital for its success. The redesign of this website won a design award for its performance and user-friendliness.
