Objective
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
Results
Client
Walmart
Industry
Retail
Project Time
3 months (2021)
Methods
- Customer Journey Map
- Personas
- Wireframes
Company Profile
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The challenge
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Approach
Step 1
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Step 3
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Related Work
About the Project
Banff Lake Louise is a destination marketing organization that was looking for a revamp of their website.
The Problem
Competing with other destinations in North America, Banff Lake Louise wanted to provide a better overview of the breadth of experiences the Rocky Mountains offer to attract more visitors. They were looking for innovative ideas that would help with promoting this destination.
Collecting Phase
I started the project with collecting existing data as the team had already a wealth of customer knowledge.
Content Analysis
I did a deeper dive into the existing content to create a content strategy for the redesign.
Ideation Phase
To come up with innovative ideas for the website, I facilitated a variety of collaborative UX workshops.
Design Phase
With a clear vision and a list of requirements, I could dive into the last phase and bring the ideas in the form of interactive prototypes to life.
Challenges & Restrictions
During the project, we discovered a lot of different needs for each stakeholder group. Aligning the different expectations and creating a bigger-picture vision initially took a lot of work.
Another challenge was the circumstances in the travel industry: the project started during the pandemic, which left us with restricted access to user research.
Outcomes & Learnings
I had a fantastic team to work with. The immense engagement and constant input in form of collaborative working session really helped us to move this project to another level.
The client was super happy and we received most praise about the travel planner tool we integrated, a feature that is already being used as a best in class example by other tourism organizations.
