Objective
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
Results
Client
Walmart
Industry
Retail
Project Time
3 months (2021)
Methods
- Customer Journey Map
- Personas
- Wireframes
Company Profile
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The challenge
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Approach
Step 1
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Step 2
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Step 2
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Enim tellus purus ipsum nibh elementum risus. Amet viverra tristique amet dolor. Id felis aliquam pellentesque lectus iaculis euismod morbi bibendum accumsan. Eget diam auctor at ultricies vitae. Turpis in sit purus velit rhoncus eu ultrices id. Elit velit ut massa neque. Morbi elementum at tincidunt ultricies nisl amet tellus. Sit faucibus adipiscing massa in. Nec cursus pulvinar augue donec iaculis et gravida odio sit. Urna mauris risus sed montes eget nunc. Quam consequat vivamus tristique dolor fringilla sed pellentesque pharetra. Ut suspendisse eros mollis amet massa sit eu vitae orci. Sit diam proin nulla quis lectus. Commodo turpis praesent nisl in.
Id quis gravida odio tincidunt libero sed mattis. Nisl ultricies magna vitae massa egestas iaculis pretium. Eu convallis neque eget mauris praesent eu ultrices vulputate et. Orci mattis eu senectus elementum suspendisse ac. Elementum pellentesque posuere nunc non dictum ut amet proin pretium. Commodo vel lorem ipsum nunc.
About the Project
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
The Problem
Walmart expanded the online shopping process by allowing customers to choose between getting an order delivered or picking it up in-store. These options have consequences on the shopping logistics. The goal of this project was to define at what point in the shopping flow we should customers allow to choose their delivery format to define how to integrate that in the back-end logistics.
About the Project
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
The Problem
Walmart expanded the online shopping process by allowing customers to choose between getting an order delivered or picking it up in-store. These options have consequences on the shopping logistics. The goal of this project was to define at what point in the shopping flow we should customers allow to choose their delivery format to define how to integrate that in the back-end logistics.
Goals and Task Flows
We started this project by reviewing existing personas, known customer pain points and data analytics. Based on this information we defined the focus area for this project.
Goals and Task Flows
We started this project by reviewing existing personas, known customer pain points and data analytics. Based on this information we defined the focus area for this project.
Competitive Analysis
We selected 10 competitors for our review. They included direct competitors in North America, but also indirect competitors form other countries.
Competitive Analysis
We selected 10 competitors for our review. They included direct competitors in North America, but also indirect competitors form other countries.
Recommendations
Our final recommendations were presented in a form of an interactive workshop to discuss any impacts on the back-end logistics.
Recommendations
Our final recommendations were presented in a form of an interactive workshop to discuss any impacts on the back-end logistics.
Challenges & Restrictions
This project went overall very well and created a great foundation for any future design decisions.
The project participants included team members from marketing and design – but we didn’t talk to people from the fulfillment centre and the logistics, which would have added great value. The communication process continued internally, but I wasn’t involved in future decision-making.
Challenges & Restrictions
This project went overall very well and created a great foundation for any future design decisions.
The project participants included team members from marketing and design – but we didn’t talk to people from the fulfillment centre and the logistics, which would have added great value. The communication process continued internally, but I wasn’t involved in future decision-making.
Outcomes & Learnings
One of the main take-aways for me was to keep the process transparent and include the team as much as possible. We had multiple interactive meetings and working sessions which helped us shape and refine the problem statement we were about to find answers for.
The project was a success overall and generated great insights that will drive future design decisions.
Outcomes & Learnings
One of the main take-aways for me was to keep the process transparent and include the team as much as possible. We had multiple interactive meetings and working sessions which helped us shape and refine the problem statement we were about to find answers for.
The project was a success overall and generated great insights that will drive future design decisions.
