Objective
In this project, I provided Walmart with recommendations to enhance their fulfillment strategy, based on competitive analysis and user research.
Results
Client
Walmart
Industry
Retail
Project Time
3 months (2021)
Methods
- Customer Journey Map
- Personas
- Wireframes
Company Profile
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The challenge
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Approach
Step 1
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Step 3
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Related Work
About the Project
BMC, a high-end bike manufacturer in Switzerland, wanted to improve their navigation structure to get ready for a fully integrated e-Commerce strategy.
The Problem
With the expansion of their product lines, BMC started to struggle to communicate product differences to their customers. To support the business vision of offering online orders for all bikes, the website team reached out for support to improve the navigation concept.
My role was to support the team as a consultant through several working sessions.
Problem Definition
One of the underlying problems was a misalignment between the marketing team, who managed the content, and the IT team, who was responsible for interactions. I started this project by bringing both teams together in working sessions.
Solutions
In a next phase I created user flows, wireframes and interactive components to visualize ideas from our working sessions.
Challenges & Restrictions
The main challenge was bringing teams together for a shared vision. UX workshops were received as very valuable and resulted in a great outcome: the team felt inspired, they connected and started to communicate better with each other.
The final results is a website with an improved navigation structure.
Outcomes & Learnings
This project was one great example of how complex design problems can be: this project wasn’t just about a site structure. It was more about internal processes, communication and teamwork. Bringing teams together and use design thinking to create a shared vision and understanding was the biggest outcome of my support. I really enjoyed seeing such a great change and impact.
